I just finished a contract job as an A/V technician at the South Florida chapter of NACE (National Association of Catering Executives). The seminar was presented by marketing expert Andy Ebon who is featured in the book "The Power of the Platform: Speakers On Success." Andy also writes the popular wedding marketing blog (weddingmarketing.net/blog). The subject of the presentation was how to use Facebook and LinkedIn to increase your business. One tip that Andy provided the audience was to use "video testimonials" to qualify your product or service. Video testimonials are short clips of your clients providing real feedback about your product, customer service, value etc... These video clips help potential customers make an educated decision about using your business based on the experience of your existing clientele. His suggestion was to purchase a FLIP video camera (which is small enough to carry in your pocket and stores an hour or two of web ready video), and after an event grab some impromptu interviews with your client. These interviews can be posted via Facebook, YouTube or your website. You might consider picking up the new Ipod Nano which is smaller than the flip and includes a built in video camera that holds up to 8 hours of video. I coincidentally had just finished producing a video testimonial for my own videography business. You can see my testimonial video here:
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