Faster than a speeding…facebook? On February 27, an 8.8 magnitude earthquake struck Chile. Amy Morgan, a 23 year old American was visiting Santiago and on her way to see friends in Concepcion. Amy is my wife’s, cousin’s daughter. Her parents feared the worst, they could not get in touch with her for days and she was smack in the middle of the area of the earthquake. They registered her name with the Red Cross and the State department but the time started to pass with out any indication that she was ok. My Brother in Law started contacting Rotary Clubs in Chile and digging up information on the web. He emailed all of her facebook friends her picture and asked if they knew any information. Within a few hours, they received this:
Sent from my iPhone
Begin forwarded message:
Paulina sent you a message.
Re: Amy Morgan & Jose Mario Basulto Coll
“They are all fine in Concepcion, without water and electricity but they are ok!”
Imagine the relief her parents must have had when they got the news. My Brother in Law David Erickson said it best “Social networking is the bomb. I am hooked on it. Especially when you can use it for something meaningful.”
How does this relate to video? It is all about the power of networking. I attended the South Florida Videographers Association meeting last week, which was on Social Networking. Some of the older guys scoffed at the idea of using facebook, twitter, linked in and YouTube to drum up business. They could not grasp the power of these sites to reach potential customers. Say you are a wedding videographer and you post a clip of a recent wedding you shot on your facebook. You share the link with the bride who in turns posts it on her page. Her friends and family share the link with others. Now a lot of potential customers get to see your work without ever stepping foot in the studio. There is a good chance the bride’s friends will be shopping for their own wedding videographer soon. She will remember seeing the clip of her friends wedding on her facebook, hopefully, she will inquire about your services.
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